I. Qualification of agents:
Based on the presence and development of agents in this industry in recent years, combined with the reputation of Shanghai Haojing Company and the market positioning of its products, the qualifications of agents are now as follows:
a. Those who have a certain degree of awareness of the company's products, have a good business record and are willing to collaborate with the company to develop the market.
b. Adopt direct sales as the main sales method and have certain channels and resources for spot welding machines and welding automation and automation equipment industries.
c. The business scale is medium or above and there is a good office or display environment. It must have proofing ability and related configuration, have a good reputation and are willing to accept the company's business philosophy and market guidance.
d. The operating brand is a mid-to-high-end brand, unwilling to dump at low prices and deliberately pursue profiteering. It is willing to take reasonable profits and stable operation as its business targets.
e. The company's assets are clear, ownership is clear, all business procedures are complete, team marketing capabilities and a marketing team are available.
two. cooperation method:
According to the company's market strategy and management requirements, the cooperative management methods of the company's agents and foreign offices are as follows:
a. The sales area of the agent or office should be clearly and reasonably defined, and customers who have a strong cooperative relationship in the dealer's area must be committed to certain protection (requires that the transaction has been completed and reported to the company).
The company promises: never be a customer
b. The annual assessment index is based on the agreement between the market capacity and local competition and the sales ability of the agent.
The company will give reasonable market space and market opportunities
c. In principle, the company can provide an agent with a proofing prototype and train a proofing technician for free, without providing inventory support. A monthly reconciliation system is established for the payment between the two parties.
The company will send a ride to the agent
d. Require all agents and offices to carry out decoration and outdoor advertising according to the company's ci design, and the company will evaluate and give corresponding cost subsidies in accordance with relevant regulations (detailed regulations will be published separately)
Full planning, full support
e. The company requires all agents to sell in strict accordance with the contract area and strictly publish various types of sales advertisements such as promotion in the specified area. Any sales and promotion activities outside the area must first obtain the company's authorization and approval. ; For details, please refer to (Regulations on Channel Management and Agency Management)
Standardized market operation management system to ensure stable and long-term sustainable benefits
f. The company provides the goods according to the requirements of the agent. The company can provide a certain amount of credit support (but needs to provide guarantee or mortgage) according to the agent's sales ability and credit. In addition, the agent signs with the direct customer in the name of the company. For the contract, the agent still bears the full payment risk, but the signing of the contract Hao Jing Company will organize business and legal personnel to assist in the review and declaration.
Tailored nanny service and risk prevention and control system
g. The agent cooperation agreement is signed once a year. If the agent completes the payment request and there is no violation of discipline, Haojing will ensure that the agent has the priority to obtain the contract for the next year.
Once the right choice, you will continue to benefit for life
3. Shanghai Haojing Regional Sales Manager's Service and Management Guide for Agents:
a. The area manager visits and communicates with agents at least once a month. Establish a good "customer relationship" with agents. It also assists merchants in tackling key problems on behalf of key users. At the same time, it is responsible for making necessary requirements and necessary guidance for the dealer's business behavior.
b. The regional manager has the responsibility to assist the agent in marketing, help the agent plan the market development, and do a good job in the after-sales service of the product, and provide the necessary technical support to the agent without the after-sales ability. c. The regional manager needs to reconcile with the agent monthly, take stock of the agent's inventory and accounts receivable, and issue a statement to the marketing center and financial center at the end of the month, and check with the financial center. d. The regional manager shall assist the agent to complete the agreed indicators, and whether the performance of the agent is qualified will be included in the assessment of the regional manager.
Fourth, the price management area manager shall implement the price policy given to the agent by the company, and shall not adjust the agent price without permission of the company.
At the same time, agents are required not to damage the company's brand by deliberately high prices or malicious low-price dumping. If such situations are found, the company will be stopped and reported immediately.
Matters not specified in this provision shall be supplemented by additional documents, which have the same effect as these provisions. In case of conflict, the newly issued document shall prevail.